Amazon’s rising library of sports activities content material might quickly have a house of its personal. studies the retailer is engaged on a brand new standalone streaming app to declutter Prime Video and higher spotlight its offers with the , and . The improvement comes following latest feedback from Amazon CEO Andy Jassy, who highlighted reside sports activities content material as one of many areas the place the corporate plans to proceed spending cash even because it cuts prices in different areas.
The Information says it couldn’t be taught when Amazon expects to launch the app, nor if the corporate plans to cost individually for entry to Prime Video’s sports activities content material. The outlet additionally notes Amazon could determine to shelve the app. Amazon didn’t instantly reply to Engadget’s remark request.
Whether it is sensible for Amazon to launch a standalone sports activities app isn’t as easy as you would possibly assume. On the one hand, Prime Video might positively use decluttering. Even after Amazon the platform’s interface to make it “less busy and overwhelming,” it may be tough to seek out content material on the service because it incorporates each streaming and video-on-demand content material.
On the opposite hand, a standalone app would create extra stress for Amazon to safe worthwhile content material. What’s extra, the price of sports activities content material has elevated dramatically in recent times. Amazon reportedly pays about $1 billion yearly for unique streaming rights to the NFL’s . Earlier this month, Google reportedly agreed to pay between $2.1 billion and $2.2 billion for the league’s . A standalone app with its personal subscription tier would additionally complicate Prime Video’s function as a driver of Prime subscriptions. Amazon could determine no matter it beneficial properties by making a separate app will not be well worth the tradeoff.
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