YouTube Plans to Launch Online Store for Streaming Video Service: Report

Alphabet’s YouTube is planning to launch a web-based retailer for streaming video providers, the Wall Street Journal reported on Friday.

The firm has renewed talks with leisure corporations about taking part within the platform, which it’s referring to internally as a “channel store”, the report stated, citing individuals near the latest discussions.

The platform has been within the works for at the very least 18 months and might be obtainable as early as this fall, the report added.

Alphabet didn’t instantly reply to a Reuters request for remark.

With extra customers slicing the wire on cable or satellite tv for pc TV and shifting to subscription-based streaming providers, the deliberate launch will enable YouTube to affix corporations like Roku and Apple in a bid to realize a portion of the already crowded streaming market.

Earlier this week, the New York Times reported that Walmart has held talks with media corporations about together with streaming leisure in its membership service.

Last month, YouTube collaborated with Shopify to permit retailers to promote by the video platform, because the Canadian firm appears to faucet into the rising variety of content material creators launching their very own e-commerce shops. The partnership, which builds on an current one with Google, will enable retailers to combine their on-line shops with YouTube, which reaches over two billion month-to-month customers. Shopify, which makes instruments for retailers to arrange their on-line shops, in June launched new options to assist its purchasers promote to different companies and on Twitter in a bid to counter a post-pandemic slowdown in on-line procuring.

© Thomson Reuters 2022