Vi (previously often called Vodafone Idea) on Thursday, August 26 introduced that it’s integrating the prevailing Vi Movies & TV app into the Vi App to ship a unified expertise. As a results of the replace, the Vi App will now double up as an over-the-top (OTT) app alongside offering customers entry to their account particulars and companies together with recharge and invoice funds. The Vi Movies & TV app provided stay TV reveals, motion pictures, and premium content material from OTT platforms akin to Voot Select, Discovery, and Lionsgate Play. All this can now be accessed by means of the Vi App.
The integration is initially stay for Android customers, although it’s going to quickly be accessible for Vi shoppers on iOS. Users can download the Vi App on their Android units from the Google Play retailer.
With the combination, Vi subscribers will now be capable to entry over 450 stay TV channels akin to Animal Planet, Colors HD, Colors Infinity, Discovery, History TV, and Zee TV by means of the Vi App. It will even embody stay information channels together with NDTV 24×7 and premium content material from varied OTT platforms akin to Discovery, Lionsgate Play, SunNxt, Shemaroo Me, and Voot Select. The premium content material is, nevertheless, restricted to prospects utilizing a better worth pay as you go or postpaid plan.
Vi reportedly added Basic, Classic, and VIP tier to the Vi Movies and TV app in January. That transfer was basically to provide premium content material by means of Classic and VIP tier completely to prospects with a better worth pay as you go or postpaid plan.
In addition to the app, Vi has the Vi Movies & TV website that gives entry to OTT content material to Web customers. The operator confirmed to Gadgets 360 that the portal will stay in place after the combination.
The new announcement comes simply days after Vi revealed plans to launch its music streaming service. That transfer might allow the telco to tackle the likes of Airtel and Jio that each have devoted music streaming companies for his or her subscribers.
“I am happy to announce that Vi would be launching a music streaming service in partnership with a leading music service provider, which will be available to all our prepaid and postpaid consumers,” Ravinder Takkar, MD and CEO of Vi, had said throughout the firm’s earnings name final week.
Takkar added that the partnership would convey a “rich repository” of music throughout genres and languages, masking over 15 Indian languages. The service will even have podcasts, stay occasions, and music movies as a part of the providing, the chief stated, with out offering the precise launch schedule.
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