In Ubergizmo Discovery episode 1 (Aug 30), I talked with two Korean startups referred to as Edenlux and Analogue Plus. At the time, they had been nonetheless finalizing plans, and I made a decision to take a re-evaluation when extra info was obtainable earlier than writing about them. That’s now.
Ubergizmo Discovery is a sequence that goals to find innovators worldwide. We are launched through expertise occasions, incubators, accelerators, and media partnerships with overseas media. This time, we partnered with Korean media Aving throughout the Digital Content Company Global Workshop occasion in South Korea to satisfy these startups.
Edenlux OTUS Vision Trainer
It is well-known that utilizing screens for hours and hours may need long-term antagonistic results on the eyes. One facet impact is the pressure on the ciliary muscle, which is answerable for focusing the attention’s lens. The pressure comes from specializing in a relentless aircraft (display screen/cellphone/guide), and that’s an unnatural approach for that muscle to operate.
OTUS (means: owl in Latin) is an eyewear remedy machine that strikes the focusing aircraft to numerous distances and acts as a exercise for that eye muscle. It does so through the use of totally different lenses that change throughout the train. During that point, you may proceed working or studying. According to Edenlux, it solely takes 5 minutes of use a day to make vital progress. A devoted can monitor progress and construct experiences.
I take advantage of studying glasses with a slight magnification to vary my focus aircraft typically. However, Edenlux’s machine needs to be a significantly better technique to contract and chill out the muscle. The finish sport is to cut back, handle or keep away from the results of myopia and presbyopia.
So far, the machine is promoting in Japan and Taiwan, however the firm has plans for additional growth, notably via Kickstarter within the USA, for round $399. I found it on Amazon as properly, but it surely doesn’t appear to be an official import.
Edenlux’s CEO Ryan Park is a medical physician and has gathered a crew of medical doctors and engineers to construct the primary model of OTUS that appeared a few years in the past. You can watch my 15mn conversation with him on YouTube or watch him present the first version of this product in 2018.
Analogue Plus CRNK Helmets
Among the disruptions induced by the pandemic, “avoiding public transports” has pushed a report variety of individuals to transit by bike previously couple of years. Unfortunately, extra individuals become involved in bicycle accidents consequently. Helmet maker Analogue Plus is on the frontlines of that pattern.
The Analogue Plus title won’t sound acquainted, but it surely’s an in-house enterprise of Samsung Electronics C-lab. Analog Plus manufactures helmets utilizing high-tech design and supplies to make protected and reasonably priced helmets.
Analogue Plus is launching three new helmets in its CRNK line: Arc, Artica, and Genetic, to satisfy this new demand. Each mannequin has its objective and focuses on a unique use case.
Arc is usually about “looking good” with its minimalist design and light-weight (200g). Artica is made for many who don’t need the helmet to mess up their haircut, as solely 23% of the internal floor touches the top (that’s cool). Finally, Genetic is for critical riders, and its design minimizes air resistance and maximizes the cooling induced by a superb exercise.
Generally, the CRNK helmets weigh round 220g and are constructed to worldwide security requirements for this class. Analogue Plus claims to be the most well-liked helmet model in Korea in 2020 and now eyes the US market through an upcoming Kickstarter marketing campaign.
You can watch my 15mn chat with Analogue Plus’ chief marketing officer, and the entire video chat is under, together with the timecodes and direct hyperlinks.
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