Twitter Shops will let sellers showcase extra merchandise on their profiles

Twitter is rolling out a brand new purchasing beta at the moment: Twitter Shops, which lets sellers add a digital storefront to their profiles for purchasers to browse. Notably, Twitter Shops gained’t truly allow you to buy issues immediately — as an alternative, the store listings will hyperlink you out to the corporate’s web site in an in-app browser to truly full your buy.

The function is successfully a extra substantial model of the prevailing Shop Module that Twitter has already been testing, however as an alternative of a rolling carousel of merchandise, it’s a bigger checklist with a devoted profile hyperlink.

With Twitter Shops, your Twitter profile will get a brand new “view shop” button on the highest of your profile, the place corporations will have the ability to checklist as much as 50 merchandise for purchasers. The function — which is rolling out at the moment to “select merchants and managed partners in the US” is free to make use of, though solely iOS customers within the US will see the retailers for now. Companies launching Twitter Shops at the moment embody Verizon, Arden Cove, the Latinx In Power podcast, Gay Pride Apparel, and All I Do Is Cook.

Shops represents Twitter’s newest effort to proceed to department out into purchasing, following the aforementioned Shop Module and its Live Shopping expertise.