Podcasts have been round for some time now, however they appear to have elevated fairly a bit in recognition as of late, particularly following Spotify’s acquisition of Joe Rogan’s podcast the place the corporate reportedly paid $100 million for it (some say it might have been worth a lot more).
This is why we are able to’t say we’re too stunned to study that Twitter may very well be planning their very own podcasts platform. This is in keeping with a report from researcher Jane Manchun Wong who found that Twitter is testing out a devoted podcasts tab in its cellular app, the place presumably all podcasts on the platform will likely be hosted and found.
Twitter is engaged on Podcasts tab pic.twitter.com/64tTd3XPdu
— Jane Manchun Wong (@wongmjane) March 2, 2022
Twitter already performs house to many customers and there are most likely many on the market who use Twitter as their main social media platform. By permitting these creators to leverage their followers, it might assist some Twitter customers ramp up their podcasts as an alternative of getting to host it someplace else the place not all their followers would possibly find out about.
However, since it is a check it’s arduous to say if Twitter really plans to undergo with it or if it’s one thing that they’re tentatively exploring, however seeing as Twitter jumped on the bandwagon with options we’ve seen on different social media platforms, this doesn’t appear completely out of the query.
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#Twitter #Planning #Podcasts #Platform
