TikTook pushes additional into streaming with new artist accounts

TikTook on Thursday launched artist accounts. These accounts will be activated by any musician and include instruments to assist artists attain new followers and enhance engagement with current ones.

One of the brand new options, the Music tab, curates catalogs for artists and robotically provides new music so followers can extra simply uncover their work. Meanwhile, options like “Behind the Song” provide followers a glimpse into the artist’s artistic course of, revealing what impressed the music and the story behind it.

The accounts additionally provide new methods for artists to name consideration to their work. Musicians can now pin a most well-liked put up to the highest of the invention web page, whereas the brand new “Artist” tag lets customers confirm their standing as musicians.

Another tag, “New Release,” lets musicians spotlight new tracks as much as two weeks earlier than their launch and 30 days after. Artists may also use the tag to spotlight new tracks on discovery pages of catalog sounds. South Korean boy band BTS trialed the characteristic this summer season, utilizing it to advertise their single Take Two.

Many of the brand new options appear impressed by Spotify, reflecting TikTook’s bigger push into streaming after launching TikTook Music — its subscription-driven streaming service — earlier this 12 months. The Music tab, for example, is much like the Music tab in Spotify’s artist profiles. Being capable of spotlight new music as much as 14 days earlier than its launch can be much like how Spotify’s Countdown Pages let customers preview upcoming albums.

Meanwhile, just some weeks in the past, TikTook introduced the “Add to Music app” characteristic, which seems to customers as an “Add Song” button they’ll use to shortly save TikTook songs to their Spotify, Apple Music, or Amazon Music playlists.

“With the introduction of the Artist Account, we are proud to further empower artists by providing them with the tools they need to reach new heights on TikTok,” stated Paul Hourican, international head of music partnerships and programming at TikTook, in a press launch. “Alongside new features like Add To Music App, we’re seeing how these features can deepen engagement whilst creating unique opportunities for fans to connect with their favorite artists in meaningful ways, driving music discovery on the platform.”