TikTok begins testing a horizontal full-screen mode

TikTok has began testing a brand new horizontal full-screen mode. TechCrunch reports that choose TikTok customers are beginning to see a brand new full-screen button on common sq. and rectangular movies. The button, very similar to the same one on YouTube, shifts the TikTok video right into a horizontal full-screen mode.

TikTok confirmed the restricted take a look at to TechCrunch, after a number of customers have been noticing the full-screen button seem in latest weeks. It now brings the social video community even nearer to YouTube. What’s largely set TikTok and YouTube aside is TikTok’s deal with portrait video, with creators having to create separate movies for each TikTok and YouTube to make the most of the totally different platform’s strengths.

If this full-screen mode means creators can now create a single video that’s optimized for each YouTube and TikTok, we might properly see extra longer-form movies on TikTok that you simply’d usually solely discover on YouTube. TikTok expanded its most video size to 10 minutes earlier this 12 months, after testing ever-longer uploads for years.

While TikTok is more and more providing extra than simply brief movies, opponents like Instagram and YouTube have each launched shot-form movies within the type of Reels and Shorts, respectively. Snapchat even presents Spotlight, a tab within the Snapchat app that provides up short-form video content material.

TikTok’s take a look at of a horizontal full-screen mode follows a long-awaited take a look at of its in-app procuring characteristic. TikTok Shop will permit customers to buy merchandise with out leaving the app, and has already launched in areas just like the US and Indonesia.