/cdn.vox-cdn.com/uploads/chorus_asset/file/24056048/2d104c83_01f2_41b8_a8ae_b368968f4d86.jpeg "The new NBA app introduces a TikTok-like vertical video feed")
TikTok’s vertically-oriented, curated strategy to social video has reworked feeds for higher and worse, and the NBA is subsequent in line with its newly redesigned app for Android and iOS.
A serious a part of its individualized consumer expertise is a “For You” vertical video feed that may present highlights from NBA video games that includes “behind-the-scenes access to players and teams,” NBA-related reveals, content material from influencers, and the SiriusXM present NBA Today in addition to showcase partnered channels like Turner Sports and Bleacher Report.
Another fashionable social media characteristic the brand new NBA app consists of is its “stories.” Similar to Snapchat, Instagram, and others, it has a horizontal number of expiring movies that present high performs or dunks and different…
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