The National Basketball Association is teaming up with iHeartMedia for a big new push into the podcast market. In all, the 2 organizations plan to co-produce greater than 20 reveals collectively as a part of a brand new multi-year partnership, with the primary one to debut someday this fall.
In addition to content material dedicated to the newest information from the league, evaluation and participant commentary, it seems like iHeart and the NBA wish to replicate the success of tasks like . They say they’ll use materials from the NBA archives to retell tales of “some of the greatest moments in sports history.” What precisely they’ve deliberate on that entrance, we don’t know but, although iHeart and the NBA promised to share extra info quickly.
“The partnership provides the NBA and its teams access to iHeartMedia’s massive reach across multiple audio platforms including podcasts, streaming and broadcast radio, as well as the opportunity to develop a new slate of groundbreaking shows each year,” iHeart mentioned.
Podcasts, particularly ones associated to sports activities, have turn into large enterprise in latest months. At the tip of April, DraftKings to safe distribution rights to The Dan Le Batard Show with Stugotz.
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