CES is thought for extra, and regardless of COVID giving presenters a little bit of a break the previous couple of years, the world’s premiere tech conference has not modified one bit. Walking round to the varied cubicles on show throughout Las Vegas throughout CES 2023, tech corporations had been utilizing some extravagant methods to get customers and business people alike to cease off at their cubicles.
Predictably, tright here had been loads of huge display shows from the likes of Samsung and LG, and there was no scarcity of strobing lights from any variety of corporations in the dead of night halls of the Las Vegas Convention Center and past.
Some cubicles nonetheless had some attraction with how a lot power (and cash) they put into standing out, however different corporations had been so targeted on standing out that it was arduous to inform which tech was really part of their product lineup and what was there only for present. As a lot enjoyable as it’s to make enjoyable of massive tech’s fascination with extra and spectacle, at a sure level, the product has to shine by means of. Considering all of the tech corporations on show this previous week, there was solely a lot that actually caught our eye.
There’s one thing about the way in which huge tech manufacturers have tried to “mainstream-ify” that makes me yearn for the times of unapologetic dorks from the late ‘90s and early 2000s. At least those early tech keynotes had a sense of earnestness when we watched folks from Microsoft get jiggy on stage. Unfortunately, I don’t suppose there was anyone show this yr that may change into an prompt basic like they’ve prior to now.
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