Spotify Is Testing Out Selling Concert Tickets to Listeners

Spotify has apparently unveiled a brand new web site to promote live performance tickets to customers. Spotify Tickets is the mysterious new function from the streaming firm that might chip away at websites like Ticketmaster and StubHub.

Ask any concertgoer about their expertise shopping for tickets, they usually’ll possible carry up a sure firm’s title with a shudder: Ticketmaster. Ticketmaster is thought for refusing refunds, and peddling outrageous prices and fees, all as a result of it’s the firm to buy live performance tickets. While apps like Dice have entered the fold to disrupt Ticketmaster’s looming hand, it seems that music and podcast streaming service Spotify is seeking to get in on the motion too. Tickets.spotify.com is a brand new, barebones web site that seems to be the corporate’s try at testing a approach to supply music followers with a brand new technique to buy tickets. While promising, this take a look at is sort of as imprecise as Spotify’s remark to Gizmodo, which reads:

At Spotify, we routinely take a look at new merchandise and concepts to enhance our person expertise. Some of these find yourself paving the trail for our broader person expertise and others serve solely as vital learnings. Tickets.spotify.com is our newest take a look at. We don’t have any additional information to share on future plans presently.

Fair sufficient! While Spotify is tight-lipped on future plans for the rollout, a spokesperson did level me to MusicAlly’s coverage of Spotify Tickets. MusicAlly argues that Spotify Tickets is a pre-sale choice for a choose quantity of tickets from a present’s broader pool of accessible tickets. Spotify has experimented with live performance integration prior to now—specifically a listing of upcoming live shows on artists’ profiles in addition to a function that sends ticket pre-sale codes out to lively followers—however this might be a extra direct try by the corporate to promote tickets. Artists presently listed on Spotify Tickets embody Limbeck, Annie DiRusso, Dirty Honey, Crows, TOKiMONSTA, Four Year Strong, and Osees, with live shows starting from September to December of this 12 months.

I’m a comparatively avid concertgoer and I’ll assist something that makes buying tickets even just a bit bit much less of a headache. I’m additionally a faithful Spotify person, and the corporate’s resolution to focus on individuals like me is a brilliant transfer.