Reddit is about to make video a cornerstone of its cell app. The firm told TechCrunch that it is rolling out a TikTok-like video feed to iOS app customers by means of a devoted part. Tap the button and you may see a swipeable video assortment from each the subreddits you’ve got subscribed to in addition to associated communities. As normal, you possibly can upvote, downvote, touch upon or present awards.
A primary model of this expertise was accessible earlier than, however provided that you tapped on a video — and the primary movies you’d see would come from the identical subreddit. The new tab is supposed to “bring community through video,” in keeping with a Reddit spokesperson, and which means making a “unified” expertise that matches what you anticipate from app-based video gamers.
Reddit did not say when all iOS customers might anticipate the feed, or if you’d see an Android model. The vido part first reached a handful of iOS units someday in July.
This is not a stunning transfer. Reddit began toying with livestreams in 2019, and acquired TikTok rival Dubsmash in December 2020. While that firm’s code is not getting used for the feed (that may include future merchandise), the acquisition signalled Reddit’s intent — it needs to maintain its social community related in an period when video is all-important. You may not see video take middle stage, nevertheless it’s now significantly greater than a nice-to-have characteristic.
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