Open Channel: Do Marvel Movies Need Trailers Anymore?

If you’re on Twitter and sustain with something associated to the Marvel Cinematic Universe, then chances are high you’ve seen Thor: Love and Thunder development a couple of instances over the previous few weeks as followers kindly however firmly demand Marvel launch a trailer. After all, the film’s popping out in a bit over two months, and to date, we’ve solely had a emblem and a few character artwork on the aspect of toy packaging; in a non-pandemic world, we’d’ve had a canopy story on Entertainment Weekly by now, plus about 13 character posters and 80 TV spots.

Let’s ignore the half the place a minimum of half of the Twitter customers demanding a trailer are virtually definitely bots making an attempt to gasoline up hype for the movie, together with the truth that VFX crews are being labored mainly across the clock for these tentpole blockbusters, and ask if Marvel films are at a degree the place they really want advertising anymore. We’re on MCU movie #29, and the third piece of MCU media for the 12 months. Given that every one of those are at a degree the place even Eternals really fizzling out doesn’t really imply a lot, the argument may very well be made that Marvel Studios can in all probability get away with not exhibiting something from their movies and letting the fanbase do all of the work for them. Avengers: Endgame even briefly performed round with this concept, with a number of early promos and trailers using footage from earlier films in lieu of divulging something concerning the movie’s time journey plot.

People love Thor, they usually love Thor Ragnarok and Tessa Thompson’s Valkyrie. Even if Disney has frequently pissed away any goodwill they’ve with the queer portion of their fanbase, Taika Waititi lately having performed a homosexual pirate has sufficient of his personal inbuilt fanbase that it mainly overrides that company mess. These films promote themselves from the second casting bulletins and logos hit, and Marvel may greater than doubtless get away with simply withholding footage or info on a movie whereas nonetheless counting on phrase of mouth to rake in a ton of cash. Does that sound bleak? A bit bit, however let’s not act prefer it isn’t remotely attainable!

Think Marvel flicks nonetheless want trailers? Think they’d really simply not present something in any respect? Let us know within the feedback beneath.