One of the perfect Google search hacks is getting even higher

Did you already know you possibly can seek for an actual phrase or phrase on Google by placing citation marks round it? It’s an effective way to get particular about one thing you’re searching for. And on Thursday, Google introduced what I believe might be a pleasant enchancment: the small snippets beneath a search outcome hyperlink will now be created based mostly on the place the quoted time period seems on the web page.

Google’s blog post about the change has a very good picture that illustrates how this can work in follow, which I’ve included beneath. Google googled “google search,” and the 2 snippets proven within the instance each embody the bolded phrase “Google Search.”

Previously, Google would present you outcomes that included the quoted phrase or phrase, however the small snippet beneath a hyperlink might not have proven precisely the place the phrase appeared on a web page. In the weblog publish, Google’s Yonghao Jin explains why that was and why it made the change:

In the previous, we didn’t at all times do that as a result of generally the quoted materials seems in areas of a doc that don’t lend themselves to creating useful snippets. For instance, a phrase or phrase may seem within the menu merchandise of a web page, the place you’d navigate to totally different sections of the location. Creating a snippet round sections like that may not produce an simply readable description.

We’ve heard suggestions that individuals doing quoted searches worth seeing the place the quoted materials happens on a web page, moderately than an total description of the web page. Our enchancment is designed to assist deal with this.

As famous within the weblog publish, there are a number of caveats about quoted searches. Some textual content could also be hidden in a meta description tag or alt textual content and never be simply seen on a web page, for instance, or Google might have crawled a web page when it contained a quoted time period that has since been eliminated in an replace. And Google “mainly” bolds quoted content material in webpage snippets on desktop — bolding received’t work for cellular outcomes.