Netflix will roll out a brand new TikTok-inspired featured that particularly targets its youthful viewers this week, based on Bloomberg. The streaming big is reportedly launching “Kids Clips” on its iOS app, which is able to present quick video clips from its library of kids’s programming to assist younger viewers discover one thing to observe. Bloomberg says the characteristic builds upon Fast Laughs, the comedy feed it launched earlier this 12 months.
Unlike Fast Laughs, nonetheless, Kids Clips movies will likely be horizontal as a substitute of vertical and can take over your complete display screen. In addition, youngsters will solely be capable of view 10 to twenty clips at anybody time. Netflix will add new clips day by day primarily based on the present exhibits and films accessible on the platform, in addition to future ones slated to reach on the service. Both options are a part of the corporate’s efforts to fight choice fatigue, which ails lots of its subscribers. Netflix additionally launched a shuffle play characteristic known as Play Something again in October to assist viewers discover one thing to observe primarily based on their viewing patterns with out having to scroll endlessly by means of the app.
Netflix nonetheless refers Kids Clips as a “test,” Bloomberg mentioned, and it will not be accessible to all its customers simply but. For now, it is rolling out in choose markets, together with the US, Canada, Australia, Ireland and Latin American nations.
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