Netflix has 55 extra video games in growth

Netflix at the moment has 55 video games in growth, together with further video games based mostly on Netflix franchises, the corporate stated in its investor letter launched Tuesday (PDF). The firm solely actually received severe about gaming with the preliminary launch of its Android and iOS lineup late final yr, however the dedication to much more video games indicators Netflix has been happy with the launch to date.

Part of Netflix’s technique is that subscribers will view its video games as another excuse to stay round, “and we’re seeing some encouraging signs of gameplay leading to higher retention,” the corporate wrote within the letter. Netflix stated that gaming is a “multi-year journey,” indicating it is going to proceed to spend money on it for the lengthy haul — which it would must, as current knowledge indicated that lower than 1 % of subscribers work together with Netflix’s video games each day. Interestingly, Netflix doesn’t say if the video games are in growth are particularly for cellular, which may recommend the corporate will launch new titles that aren’t restricted to telephones.

In its earnings on Tuesday, Netflix stated that it added 2.4 million subscribers within the third quarter. That’s a turnaround from earlier this yr, when it reported that it misplaced subscribers for the primary time in additional than 10 years. The firm is planning to crack down on password sharing beginning early subsequent yr and can be rolling out a less expensive ad-supported plan in November.