Moment’s new video-coloring app Grain will allow you to take handcrafted presets to different apps

Moment is launching another video-focused app for iPhone and iPad Tuesday that permits you to edit and colour footage in addition to create video presets or “looks” to be used on social media or Moment’s different video app, Rtro.

The app is named Grain, and based mostly on my expertise with it in beta type, it appears to supply a whole lot of video settings to get misplaced in. Grain breaks its modifying choices into three classes: colour, results, and overlays. Color has quite a lot of preset filters to begin with, like LoFi, 35mm, or Blockbuster, which you’ll be able to then additional customise with changes to paint temperature, brightness, or saturation.

Effects and overlay presets work equally. You can add movie grain, mild bleeds, blurs, VHS results, fake movie shares and fine-tune them with granular controls. Grain additionally presents gestures so as to add or take away filters, however I shortly forgot they have been an possibility.

As somebody who’s at finest an beginner videographer, the quantity of management you may have over a person video clip could be daunting. Luckily, Grain is designed for as a lot or as little experimentation as you need. You can produce one thing attention-grabbing simply by deciding on a colour filter and a video impact with out diving into menus for fine-tuning. (Though you may arguably simply as simply do an excessive amount of that approach.)

Video presets you create could be saved for later use or exported as a LUT (Lookup Table) to be used in skilled desktop software program like Adobe Premiere Pro. Grain can even ship your presets to Moment’s different video app, Rtro, in case you favor your modified presets to the filters Moment sells.

The catch with Grain is that to get the entire options, you need to be keen to pay. Grain costs $4.99 per 30 days, $29.99 per 12 months, or a one-time fee of $69.99 to unlock superior colour modifying instruments, limitless video size, and the power to export LUTs and overlays. Otherwise, you’re caught with the fundamentals, and the novel capacity to ship filters to Rtro. Moment additionally plans to bundle subscriptions to Grain and Rtro for $6.99 per 30 days or $39.99 per 12 months in case you like each apps sufficient to pay.