L’Oréal isn’t any slouch in terms of devices. Like Dyson, L’Oréal has been pushing the sport in magnificence tech for the previous few years, asserting neat gizmos like wearable UV and pH sensors. This 12 months isn’t any completely different. For CES 2023, the corporate is asserting two make-up devices: Brow Magic, which makes use of AR to create and draw your excellent forehead, and HAPTA, an accessible lipstick applicator prototype.
Brow Magic was developed with Prinker, which makes a short lived tattoo printer. Brow Magic works equally. It’s received 2,400 tiny nozzles that may print as much as 1,200 dots per inch. And when you consider it as a tattoo printer, it is sensible given widespread forehead procedures like microblading and microshading are additionally semipermanent tattoos. The final purpose is to cut back the variety of merchandise it is advisable obtain a glance. (Yours actually makes use of a forehead pencil, forehead gel, and generally forehead powder.)
To use the system, a consumer opens the Brow Magic app and scans their face. From there, you possibly can view varied shapes, thicknesses, and results utilizing augmented actuality. Brow Magic additionally recommends completely different results akin to microblading and microshading. After choosing a lewk, customers brush a primer via their brows earlier than swiping the printer throughout their eyebrow, then observe up with a topcoat end. The neat factor is that, not like semipermanent tattoos, Brow Magic seems could be instantly redone with make-up remover.
This mixture of AR and high-tech printing is one thing L’Oréal’s dabbled with earlier than. At CES 2021, L’Oréal launched Perso, a gadget that might print a customized mixture of lipstick, basis, and skincare. It additionally had an AR factor that allow you to strive on seems beforehand. That culminated within the YSL Rouge Sur Mesure, a lipstick printer that permits you to strive on shades by way of AR earlier than mixing them your self with replaceable cartridges.
Meanwhile, L’Oréal additionally debuted HAPTA, a sensible lipstick applicator for individuals with restricted hand and arm mobility. The system was developed with Verily Life Sciences, an Alphabet-owned firm that makes digital utensils with stabilization tech to assist individuals with tremors eat extra simply. L’Oréal says its goal with HAPTA is to use that tech to make-up, which could be difficult to use even you probably have full mobility. (See: the a number of years of apply I wanted earlier than I may reliably freehand my winged eyeliner. I nonetheless fail ceaselessly.)
The HAPTA prototype combines sensible gestures and a magnetic attachment enabling 360 levels of rotation and 180 levels of bending. Users can lock the system into place as soon as they work out the best settings in addition to reserve it for future use. HAPTA can even function by way of battery for about an hour, or roughly 10 functions.
It’s encouraging to see gadgets like HAPTA put accessibility on the forefront. Accessible expertise has gotten higher over time however usually nonetheless falls brief in terms of on a regular basis actions that nondisabled individuals take with no consideration. Stabilized utensils could be a extra “practical” utility, however make-up can also be an artwork type and kind of self-expression that everybody ought to be capable to partake in in the event that they wish to. And whereas this primary iteration focuses on lipstick, the corporate says it’s open to extra types of make-up down the road.
The Brow Magic is predicted to launch in 2023, however there’s no phrase but on pricing. Meanwhile, L’Oréal plans to pilot HAPTA below its Lancôme model this 12 months as properly.
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