Leaked memo confirms OnePlus will develop into an Oppo sub-brand

Last week OnePlus CEO Pete Lau stated in a discussion board put up that the corporate will “further integrate” with Oppo, however didn’t elaborate on how that’d work in practise. Now, leaker Evan Blass has obtained a document that serves as a speaking factors memo to be used by OnePlus PR, and it explains the combination in plainer phrases.

“With the integration, OnePlus becomes a brand within Oppo, however will continue to function as an independent entity,” reads probably the most pertinent reply. The memo additionally says that Lau’s function as chief product officer at Oppo will make him answerable for the product methods of each Oppo and OnePlus.

This isn’t notably stunning. Here’s what I wrote final week following Lau’s put up:

Reading between the strains, it seems like OnePlus will primarily be handled like a label of Oppo’s, sustaining a separate consumer-facing operation however with enterprise actions merging in areas past product growth.

The memo primarily confirms that that is what’s going to occur, eradicating the necessity to learn between the strains. “With the merging of both the firms, we will have more resources at hand to create even better products,” it says. “It will also allow us to be more efficient in our operations.” OnePlus and Oppo had already merged their R&D departments across the flip of the 12 months, so the additional integration is extra to do with streamlining day-to-day enterprise operations.

OnePlus clients shouldn’t essentially anticipate an excessive amount of to alter — the shared possession and provide chain meant that there have been similarities between Oppo and OnePlus telephones for so long as OnePlus has existed. But now that OnePlus is acknowledging the connection out loud as a substitute of appearing prefer it’s a scrappy startup, all eyes shall be on the corporate’s subsequent spherical of flagship telephones.