Kendrick Lamar is out to indicate that deepfakes are helpful for greater than misinformation and creepy porn. The rapper has shared a music video for his “The Heart Part 5” single that revolves completely round deepfake superstar faces superimposed on Kendrick’s physique as he spits bars. The clip seamlessly transitions between AI-based visages of well-known and infrequently infamous figures in current Black tradition, together with Kanye West, OJ Simpson, Will Smith and late icons like Kobe Bryant and Nipsey Hussle.
Deep Voodoo, a studio shaped by South Park creators Trey Parker and Matt Stone, was accountable for the deepfake imagery. The video was directed by Kendrick and Dave Free.
As with the lyrics themselves, the overlaid faces function commentary on the Black expertise. They characterize totally different elements of a standard voice, and seem alongside key verses (comparable to Kanye for bipolar dysfunction, and Nipsey for homicide). In that sense, Kendrick’s video is a reminder that deepfake expertise is only a software, and could be helpful for inventive expression in the correct palms.
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