Lollapalooza is as soon as once more an in-person competition after a swap to a streaming-only gig in 2020, however that is not the one large change for followers. Hulu has turn out to be the unique streaming associate for Lollapalooza 2021, and will stream the Chicago occasion to on-demand subscribers between July twenty ninth and August 1st beginning at 2PM Eastern (1PM Central). Yes, meaning what you assume it does — Lollapalooza will not be streaming on YouTube prefer it has lately.
There’s no further cost, and you may watch if you happen to join a free trial. The Lollapalooza 2021 lineup contains loads of large names, together with Illenium (July twenty ninth), Tyler, the Creator (July thirtieth), Post Malone (July thirty first) and Foo Fighters (August 1st).
Hulu has streamed concert events earlier than, together with a Black History Month present in February and a Summer of Soul tribute on Juneteenth. However, that is the service’s first unique reside occasion. It’s a giant wager that livestreams like this may translate to extra prospects, to not point out draw consideration away from free providers like YouTube.
Whether or not music followers comply with is one other matter. YouTube remains to be a go-to vacation spot for reside festivals like Coachella, and which may be what digital concertgoers expect. There’s an actual risk that many would-be viewers will simply skip Lollapalooza altogether fairly than join Hulu, irrespective of how simply they will cancel service afterward.
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