Hendrick’s Wants You to Know It Saved Near-Extinct Cucumbers for $

I need to admit, I’m not an enormous fan of cucumbers. However, I definitely don’t need to see cucumbers go the way in which of the dodo. That’s why, when Hendrick’s Gin knowledgeable me that it had “brought some of the most rare and peculiar cucumbers from around the globe back from the brink of extinction,” I believed it was cool.

“Good for you, Hendrick’s Gin!” I believed, pondering that these cucumbers have been going to a particular backyard or whatnot to make sure they have been protected. Alas, it was silly of me to suppose that the parents behind Hendrick’s Gin, the distiller and distributor William Grant & Sons, would do one thing merely for the nice of the cucumbers. Because cash.

That’s proper, these cucumbers aren’t going to be preserved, they’re going to be bought as “Hendrick’s Curious Cucumber Collection” for $48. That’s the worth of being rescued from extinction.

Look, I get it. Even although I’m full of tension lately about how our consumerist methods are wrecking the planet, I do know that we reside in a capitalist society. I most likely wouldn’t have thought a lot of it if Hendrick’s Gin merely introduced that its new assortment featured uncommon cucumbers from all over the world.

But, saying that you simply introduced these cucumbers “back from the brink of extinction” solely to announce that you simply’re promoting them in the identical sentence appears sort of hypocritical to me.

According to the Hendrick’s press launch, plainly these cucumbers have been restored to a ample sufficient scale that enables them to be bought. Again, good! I’m joyful that these uncommon cucumbers are not in imminent hazard. Yet, to deliver again cucumbers which are on “the brink of extinction” after which have your subsequent order of enterprise be to start out promoting them appears… peculiar. Jurassic Park, anybody?

All in all, don’t attempt to promote capitalism as saving the planet. There is at the very least one good factor that got here out of Hendrick Gin’s endeavor: a nifty take a look at plenty of unusual cucumbers.