Google Is Looking for Suppliers to Move Some Pixel Production to India

Alphabet’s Google is scouting for suppliers in India to assemble its Pixel smartphones because it borrows from Apple’s playbook to diversify past China.

Google has initiated early conversations with firms together with homegrown Lava International and Dixon Technologies India in addition to Foxconn Technology Group’s Indian unit Bharat FIH, individuals acquainted with the matter stated, asking to not be named because the matter is personal.

Google could be the newest world know-how participant to maneuver manufacturing to India. The potential companions it is speaking to have received Prime Minister Narendra Modi’s so-called production-linked monetary incentives, which have boosted native manufacturing. Apple has used this system to widen its provider base in India and tripled iPhone output to greater than $7 billion (roughly Rs. 57,500 crore) within the fiscal yr by March 2023.

Modi has been pitching India instead manufacturing hub, as extra firms have gotten cautious of the dangers of relying on China after its harsh Covid lockdowns and a commerce struggle between Washington and Beijing. Modi is scheduled to go to the US this week the place his delegation is anticipated to carry talks on matters together with the elimination of tech commerce boundaries between the 2 nations.

Last month, India’s Technology Minister Ashwini Vaishnaw met with Google Chief Executive Officer Sundar Pichai on the firm’s headquarters in Mountain View, California, for a dialog that revolved round Modi’s native manufacturing drive and India’s state-backed know-how push.

Key Google executives who visited India this month for the partnership talks included Ana Corrales, working chief of its client {hardware} arm, and Maggie Wei, a senior director of world sustaining product operations, the individuals stated.

Representatives for Lava, Dixon, Google and Foxconn did not reply to requests for remark.

Google constructed about 9 million Pixel smartphones final yr, in accordance with Counterpoint Research, and the discussions in India underscore its plans to maneuver manufacturing past China and Vietnam. The Pixel is among the many most subtle smartphones, and Google makes use of its flagship {hardware} product to showcase what its Android working system and apps are able to when optimized.

India is a key development marketplace for Google’s companies however the firm has largely watched from the sidelines as cheaper Chinese telephones have dominated the area. Local meeting may assist drive up Pixel gross sales, and if the telephone effort is profitable, Google may additionally transfer manufacturing of different {hardware} corresponding to audio system to India, the individuals stated.

Still, there isn’t any certainty Google’s talks will lead to a deal and the corporate may decide to not construct the Pixel in India, the individuals stated.

© 2023 Bloomberg LP


(This story has not been edited by NDTV employees and is auto-generated from a syndicated feed.)

Affiliate hyperlinks could also be robotically generated – see our ethics assertion for particulars.


#Google #Suppliers #Move #Pixel #Production #India