Google has quietly acquired a startup that was engaged on utilizing AI to generate avatars for social media customers and types. According to , the corporate just lately paid about $100 million to purchase Alter. The acquisition went via about two months in the past with out Google publicly saying it. On Thursday, the search large confirmed the acquisition however didn’t disclose the monetary phrases of the deal. According to TechCrunch, Google purchased Alter to higher compete in opposition to TikTok.
Alter started life as Facemoji, providing a platform that different builders might use so as to add avatar creation methods to their apps and video games. Alter chief co-founder and working officer Jonathan Slimak just lately took to share he was beginning a place “building Avatars at Google.” How Alter’s group and expertise might assist Google higher compete in opposition to TikTok is unclear. YouTube Shorts, Google’s tackle the short-form video format, is already a hit for the corporate. Following a in the summertime of 2021, Google introduced this previous June the platform had .
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