Google as soon as once more slams Apple for not adopting RCS

Onstage at its huge Pixel occasion on Thursday, Google known as out Apple for not adopting RCS for higher textual content messaging. Google didn’t say the phrase “Apple,” however it’s fairly apparent who the corporate was referring to.

“When it comes to text messages, Pixel uses RCS for enhanced media sharing and end-to-end encryption,” Google’s Brian Rakowski said at the event. “RCS is the modern industry standard for messaging, and it’s already been adopted by most of the industry. We hope every device maker gets the message and adopts RCS, making texting better for every smartphone user.”

Google has just lately turned up the warmth on Apple to undertake RCS, or Rich Communication Services, which gives some main enhancements over the SMS and MMS requirements. Google SVP Hiroshi Lockheimer has criticized Apple for not utilizing the “Really Clear Solution” and mentioned that Apple is “holding back the user experience” for patrons. Google’s additionally gone on the offensive with a “Get The Message” web site (sound acquainted?) that spells out a few of its arguments for why Apple ought to help RCS to enhance texting for everybody.

But Apple, to this point, hasn’t appeared to care about RCS. The firm nonetheless hasn’t adopted the usual despite the fact that Google has been beating the RCS drum for years. And at Code 2022, when an attendee lamented he couldn’t ship some movies to his mother, who’s on an Android telephone, Apple CEO Tim Cook steered that he “buy your mom an iPhone.” iMessage stays an important differentiator for Apple, and it gained’t repair the inexperienced bubble drawback as a result of doing so wouldn’t promote iPhones.

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