Fender is shopping for , an organization that’s greatest recognized for its studio and software program. The guitar maker the acquisition, which nonetheless wants regulatory approval, on Monday. Fender didn’t disclose the monetary phrases of the deal, however it did trace at its future plans for the corporate.
“While most guitar and bass players still plug into amplifiers, many also plug their instruments into interfaces, using virtual amps and effects to create their sounds. Players of all levels are spending more time online than ever before and using a variety of products and technologies to learn, practice, jam and perform, record and share,” the corporate mentioned. “Fender envisions an ecosystem that seamlessly integrates hardware and software to create an effortless end-to-end experience for customers at all levels in their creative journey, and joining forces with PreSonus makes that possible.”
Integrating software program and {hardware} collectively is one thing Fender has been doing for some time with its and . We’ll must see what the corporate does with PreSonus, however it’s simple to examine a future the place it may provide digital variations of its iconic amps in its pursuit of its “all levels” imaginative and prescient.
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