Facebook needs you to submit Reels from third-party apps | Engadget

Facebook is taking one other step to encourage customers to create unique content material for its TikTok clone. The firm launched a brand new “sharing to Reels” function to permit customers of third-party apps to submit on to Facebook Reels.

The replace permits exterior builders so as to add a “Reels button” to their app so customers can submit clips on to Reels whereas profiting from Reels’ modifying instruments, Facebook wrote in a weblog submit. Initial builders to make use of the function embrace Smule, which makes a preferred karaoke app and video modifying apps Vita and VivaVideo.

The transfer is yet one more signal of the rising significance of Reels, and the way Facebook has tried to borrow from the identical playbook it used with Stories. Facebook has pushed Reels into almost of its service in current months simply because it as soon as did with Stories when the corporate seen Snapchat as its chief rival. Now, with Facebook dropping customers to TikTok, Meta CEO Mark Zuckerberg has staked rather a lot on the success of Reels. He stated that Reels can be “as important for our products as Stories” and that reorienting its service to enchantment to youthful customers was the corporate’s “North Star.”

But incentivizing customers to submit unique content material, not simply ripped off TikTok clips, has been considerably of a problem for the corporate. Instagram, which has had Reels the longest, stated a 12 months in the past that it will movies with different apps’ watermarks, however the service continues to be full of recycled TikToks. Adding a “Reels” button to different content material creation apps is unlikely to resolve that in a single day, but it surely might assist usher in some recent, non-TikTok-created clips.