eBay purchases sneaker authentication service Sneaker Con

eBay has bought out sneaker authentication service Sneaker Con, an organization that offers sneaker-lovers the peace of thoughts that the kicks they’re buying are actual. The acquisition builds upon eBay’s current relationship with the service, which started again in October 2020 when eBay first launched its sneaker vetting course of.

When choose sneaker manufacturers are bought for over $100 on eBay, the sneakers undergo Sneaker Con earlier than reaching the customer. There, the sneakers are completely vetted by consultants who be certain that the sneakers are genuine and match the outline of the unique itemizing.

The sneakers are then despatched to the patrons with tags displaying that they’ve been verified. eBay notes that because the begin of the initiative, 1.55 million sneakers have been authenticated on eBay. Its stake within the sneaker market additionally stays regular, as 1.9 million sneakers can be found on the platform each day.

“The response to our authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust and confidence to every transaction,” mentioned Jordan Sweetnam, the SVP and basic supervisor of eBay North America.

eBay presents its Authenticity Guarantee with not solely sneakers but additionally luxurious watches and handbags bought on the platform. It additionally makes use of an unnamed third social gathering to authenticate each forms of gadgets, which raises the query of whether or not eBay will purchase out these companies as nicely.