DD India will now be obtainable to its viewers by way of an over-the-top (OTT) platform in a number of international locations, together with the US, UK and Australia, to place forth India’s perspective on varied worldwide developments on world platforms and showcase its tradition and values to the world, the federal government mentioned on Monday.
In an announcement, the Ministry of Information and Broadcasting mentioned Prasar Bharati has signed a memorandum of understanding with YuppTV, an OTT platform.
The transfer is a part of the general public broadcaster’s “vision” to develop the worldwide attain of Doordarshan’s DD India channel, it mentioned.
“In pursuance of its vision to expand the global reach of DD India channel, to put forth India’s perspective on various international developments on global platforms and to showcase India’s culture and values to the world, India’s public broadcaster Prasar Bharati has signed a Memorandum of Understanding with ‘YuppTV’, an over-the-top platform, which is a gateway for television viewers across the globe,” the assertion mentioned.
“With this, DD India is now available on the OTT platform of YuppTV in the USA, UK, Europe, Middle East, Singapore, Australia, and New Zealand,” it added.
Through YuppTV, one can watch stay TV “anytime, anywhere” on the earth, the ministry mentioned. YuppTV has made Indian TV channels “easily and cost effectively” obtainable throughout the globe, it mentioned.
The content material internet hosting settlement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and YuppTV founder and CEO Uday Reddy, it added.
“DD India, Prasar Bharati’s international channel, is India’s window to the world. The channel, through its various programmes, offers international viewers India’s perspective on all domestic and global developments,” the ministry mentioned.
Available in additional than 190 international locations, DD India additionally acts as a “bridge between India and the Indian diaspora” unfold the world over, it added.
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