The US crackdown on flavored e-cigarettes would possibly quickly attain the federal authorities. A New York-led coalition of 31 states and territories is pressuring the Food and Drug Administration to control flavored e-cigarettes. The group needs to not solely ban e-cigs with “youth-appealing” flavors like sweet, mint and menthol, however to restrict nicotine ranges and prohibit advertising and marketing efforts aimed toward children.
The coalition is hoping to thwart what it calls a “youth nicotine epidemic.” About 19.6 % of highschool college students from 2020 mentioned they’d used e-cigarettes not less than as soon as up to now 30 days, based on a research printed within the National Library of Medicine. The alliance additionally pointed to the results of nicotine on children’ brains, together with larger possibilities of habit in addition to psychological well being points and poisoning.
The stress marketing campaign follows high-profile motion in opposition to e-cigarettes on the state degree, significantly in New York. The state not solely banned flavored cigarettes in late 2019, however sued Juul (owned by tobacco big Altria) for “deceptive and misleading” advertising and marketing that contributed to a youth vaping disaster. We’ve requested Juul for touch upon this newest motion.
There’s an opportunity the states may get greater than they had been hoping for when the FDA will determine whether or not or to not ban e-cigs and oral nicotine beginning on September ninth. Even if this does not lead to an intensive ban, although, the coalition’s sought-after measures may considerably restrict the attain of e-cig know-how throughout the US.
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