Canon plans to greater than double its RF mirrorless lens lineup by 2025, producing round 32 extra fashions over the following 4 years, in response to its latest earnings report noticed by Canon Rumors. One chart confirmed that it deliberate to maintain up the “same pace” of lens releases, which amounted to eight new fashions in 2020-21. If it could possibly keep on with that, it could have almost 60 full-frame RF lenses in about 4 years time.
Chairman and CEO Fujio Mitarai stated that the general market continues to shrink as a result of decline of entry-level fashions (thanks, smartphones), however demand for higher-end fashions remains to be excessive. As such, Canon has been engaged on growing extra of these forms of cameras and lenses to go together with them. The firm now feels it is able to gunning for Sony within the mirrorless market share race.
“Overall, the market seems to be bottoming out,” he stated. “Over the past several years, we have worked to raise the appeal of the EOS R system by enhancing our lineup with highly competitive full-frame mirrorless cameras and RF lenses. As a result, we have established a solid position in mirrorless cameras, and are now in a situation where we can target the top market share position.”
Canon additionally plans to enhance its profitability with elevated manufacturing unit automation, whereas additional pursuing “concept” digicam designs just like the bizarre table-mounted PowerShot PX. It’s additionally planning to mass produce SPAD sensors that may take high-quality colour images with nearly no gentle, utilized in purposes like “advanced monitoring.”
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