Apple hires BMW veteran in newest signal of electrical automobile push

This picture, taken in March 2019, reveals Apple’s headquarters in Cupertino, California.

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Apple has employed Ulrich Kranz, a former senior government at BMW who targeted on electrical vehicles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the newest signal that Apple is critical about constructing an electrical automobile to compete with automakers corresponding to Tesla.

Apple has by no means confirmed it’s constructing a automobile however has employed expertise from the automotive trade and examined self-driving software program in California. With its experience in provide chains, battery know-how, and person expertise, Apple would symbolize a significant competitor to current automakers if it ever releases a automobile.

Hyundai stated earlier this yr it was in talks with Apple to fabricate its automobile earlier than strolling its feedback again and confirming it was no longer in discussions.

Apple didn’t say whether or not Kranz will work on Apple’s automobile mission, which is known as Special Projects Group or SPG. But Kranz has intensive expertise constructing groups targeted on electrical vehicles.

Before becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automobile. At BMW, he led the corporate’s electrical automobile growth program, which resulted within the electrical i3 automobile and a hybrid sports activities automobile known as the i8, in response to Bloomberg, which first reported the hire.

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