In 2021, Apple was to safe streaming rights to the National Football League’s Sunday Ticket package deal. Now, a yr later, the corporate has reportedly dropped out of negotiations. The tidbit comes from a about . According to writer Dylan Byers, Apple lately stated no to the NFL “not because they can’t afford [the package], but because they don’t see the logic.”
With Disney reportedly bowing out of the negations as effectively, the talks have develop into a two-horse race between Amazon and Google. “Amazon can use [the deal] to drive Prime subscriptions; Google can use it to fuel its YouTube TV business,” provides Byers. Of the 2 suitors, Amazon might be the perfect match provided that Prime Video is the unique residence of for the subsequent decade.
Last yr, The Athletic reported the NFL was asking for greater than $2 billion per yr for Sunday Ticket rights, a worth that was not less than $500 million greater than what DirecTV had been paying to air Sunday video games. In a press convention earlier this week, NFL Commissioner Roger Goodell stated Sunday Ticket negotiations have been at “a very critical point” for the league. That appears to have been an understatement.
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