American regulators might not have decided on flavored e-cigarettes, however that is not stopping them from cracking down on the traditional selection. The New York Times reports the US Food and Drug Administration has proposed a ban on menthol-flavored cigarettes in addition to any non-tobacco cigar flavors. Menthol each makes cigarettes extra interesting to younger people who smoke and magnifies the addictive qualities of nicotine, officers stated, and banning it may each stop the “next generation of smokers” whereas serving to adults stop.
The potential guidelines will not punish particular person possession of banned cigarettes and cigars. You’ll have an opportunity to touch upon the proposal between May 4th and July fifth, with the FDA holding “public listening sessions” on June thirteenth and June fifteenth to acquire extra suggestions.
Notably, the potential ban does not embrace menthol e-cigarettes. The FDA is within the midst of reviewing all e-cigarette merchandise and nonetheless permits gross sales of some menthol-flavored choices. E-cigs reached the market earlier than the FDA had the facility to manage them.
It’s straightforward to see the menthol ban shaping e-cig coverage, nevertheless. An alliance of 31 states and territories is pressuring the FDA to restrict flavored choices, together with menthol. They’re involved about teenagers taking on e-cigs in giant numbers (practically a fifth of excessive schoolers had used them just lately as of 2020), and see taste bans steering youth away.
Producers won’t be fairly as thrilled. While Juul stopped promoting mint-flavored e-cigs in 2019, it continues to supply menthol regardless of research exhibiting its reputation amongst younger people who smoke. If a profitable ban on typical menthol cigarettes extends to e-cigs, manufacturers like Juul might lose a good portion of its clients no matter age. Still, the FDA is not prone to be swayed — firms won’t wish to rely on promoting menthol smoking merchandise of any variety in the long term.
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