Spotify is dropping Barack and Michelle Obama after their partnership ends in October, in accordance with Bloomberg. The former first couple’s unique podcast cope with the streaming big is coming to an finish, they usually will not be signing a brand new one. Their manufacturing firm, Higher Ground, is reportedly in search of a associate that may permit it to supply a number of reveals and launch it on a number of platforms on the identical time. Spotify usually seeks exclusivity from well-known personalities in a bid to advertise its platform, which is probably going why (as Bloomberg experiences) it declined to make a proposal for a brand new contract.
Higher Ground is within the midst of negotiating with a number of different potential companions, although, together with Amazon’s Audible and iHeartMedia for a deal that is anticipated to be value tens of thousands and thousands of {dollars}. The Obamas are every trying to seem in an eight-episode program, so we will count on reveals with a restricted variety of episodes.
The Obamas’ cope with Spotify was rumored to be value $25 million and produced Renegades: Born within the USA with Barack Obama and Bruce Springsteen, in addition to The Michelle Obama Podcast, whereby the previous First Lady talked about relationships with family and friends. The Michelle Obama Podcast was considered one of Spotify’s hottest reveals in 2020 and was ultimately made obtainable on different platforms.
While Higher Ground has but to difficulty an official assertion, a Vanity Fair report from February in the course of the peak of the Joe Rogan debacle could shed some mild on its resolution to not pursue one other unique cope with a single platform. Apparently, Higher Ground was pissed off with Spotify at occasions and located it tough to get extra reveals off the bottom underneath their partnership. Further, the Obamas are extra concerned with producing reveals for younger new voices than for their very own, and that imaginative and prescient simply does not align with Spotify’s.
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