Twitter’s new acquisition might assist provide you with a warning about solely the tweets that really matter

Twitter introduced Tuesday that it has acquired OpenBack, a push notifications firm. OpenBack provides “device-side control of push notifications,” in response to Twitter’s head of consumer product Jay Sullivan, and Twitter might use the crew to tug up well timed info even once you’re away from the app.

“The best push notifications bring people to the conversations they care about on Twitter,” Sullivan stated as part of a Twitter thread. “But irrelevant notifications are a distraction. With millions of people visiting Twitter via notifications every day, we want them to be timely, relevant and engaging.”

“OpenBack and their talented team joining Twitter will help us improve our ability to deliver the right notifications at the right time, in a way that puts people’s privacy first.”

It’s unclear precisely what these improved notifications would possibly seem like. But former Protocol editorial director David Pierce has one concept that sounds awesome: a “really good super-curated timeline and it’s all notifications.”

Perhaps I feel this can be a good concept as a result of I’ve DIY’d one thing comparable by making a extremely curated Tweetdeck record that sends a push notification at any time when someone on the record tweets. But that solely works once I’m on my pc. With this acquisition, Twitter might replicate one thing like that to mechanically choose the perfect tweets from individuals I observe or that it thinks I’d care about (much like Twitter’s Android-only Highlights characteristic that it shut down years in the past), and make it work wherever I’m logged into the platform.

Twitter spokesperson Adrian Zamora declined to share phrases of the OpenBack deal.