Nothing Might Be Poised to Revive the Best Tech Trend of the ’90s: Translucent Gadgets

Nothing’s teaser pic for its upcoming earbuds is somewhat hard to decipher, so here’s a small dive into what we think is going on.

Nothing’s teaser pic for its upcoming earbuds is considerably laborious to decipher, so right here’s a small dive into what we expect is occurring.
Image: Nothing

Ever since Carl Pei left OnePlus to type Nothing, his new firm has been promising a radical new method to trendy tech design and based mostly on some new tidbits, it seems Nothing goes to lean closely on a tech development from the 90s: see-through devices.

In what Nothing claims is the “first-ever close-up picture” of its upcoming ear (1) wi-fi earbuds, it posted a quite enigmatic picture on Instagram that includes a clear merchandise surrounded by much more clear swirls, which can or might not be a part of the gadget’s design.

screencap of nothing earbuds

Here’s one other screenshot from Nothing’s teaser doc, and even powerful it has been blurred out, the looks of the article strongly suggests we’re taking a look at a transparent plastic case.
Screenshot: Sam Rutherford

While Nothing has but to substantiate what a part of its upcoming earbuds is pictured within the photographs above, after just a little digging and trying out Nothing’s teaser doc, I think that the massive rectangular form is a clear case for Nothing’s earbuds, whereas the earbuds themselves might be seen (even when they’re extremely distorted) within the backside left. There are even some discernable parts just like the small whitish protrusions on the earbuds, which look like translucent ear ideas of some type.

The concept of transparency is one thing Nothing and Pei have been pushing fairly laborious, with Pei saying at this time that “Transparent design is one of the hardest things to accomplish for the engineering team,” and that the hazard of going this route is that “It’s very easy to create something that looks cheap when it’s transparent.”

Analysis of Nothing's teaser image

Here is my CSI-level try to decipher what’s truly being proven in Nothing’s teaser picture.
Image: Sam Rutherford

Previously, Pei has even stated that Nothing’s objective is to fully get rid of issues like logos and branding from its units in order that the one factor that’s left is “raw tech.” That stated, making an attempt to make a clear gadget and really doing so are two very various things, as a variety of parts in devices like screws, glue, and batteries aren’t actually conducive to being clear or translucent, which is a problem Nothing’s design workforce mentions within the firm’s mini-doc.

Regardless, if we glance previous Nothing’s teaser to shopper electronics as a complete, it actually appears like Nothing could also be on to one thing with its quest for clear tech, or on the very least coming full circle on a development we final noticed within the 90s and early 2000s.

Back when Macaulay Culkin was nonetheless a cute child heading off incompetent robbers, toys and sport consoles made out of translucent plastic have been in all places. We had see-through neon inexperienced N64s, iMacs with vibrant candy-colored shells, and all types of knick-knacks and devices constructed out of translucent plastic, and it was form of superior.

Now lately, numerous firms have danced across the concept of clear devices with issues like Xiaomi’s clear TV or its particular edition Mi 9. But for essentially the most half, clear or translucent tech has largely been confined to extra area of interest segments like retro gaming, the place there’s already a built-in fanbase for see-through devices.

But in a means, that’s what makes Nothing push for clear tech such a tantalizing proposition. Not solely is Nothing poised to faucet into the nostalgia of millennials who are actually grown up however nonetheless have fond reminiscences of their translucent 90s tech, by aiming for transparency, Nothing ought to have a a lot simpler time standing out from different huge tech manufacturers like Apple, Samsung, and others.

Unfortunately, with so little concrete data to go on proper now, we’re principally simply speculating. But with Nothing set to formally debut its ear (1) earbuds on July 27, we must always have a a lot clearer concept of what Nothing is basically as much as earlier than lengthy.


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