Rather a lot is altering at ViacomCBS — which modified its title at this time to . In an on Tuesday, the corporate introduced that its streaming service, (previously referred to as CBS All Access), hit 32.8 million subscribers over the past quarter of 2021. It’s a notable milestone for the platform, putting it forward of Peacock (), in addition to different smaller platforms like ESPN+ () and Discovery+ ().
That development appears to be main the corporate to consolidate a few of its streaming choices, particularly the now 12-year-old Showtime Anywhere service. Existing Paramount+ subscribers will quickly have the ability to watch Showtime on the app itself, albeit for an additional payment. Instead of paying for Showtime’s standalone streaming app (which is $10.99 a month), customers can bundle Paramount and Showtime collectively, for both $12 a month, or $15 a month for the tier. “Within Paramount+, it will be seamless to sign up for Showtime, and easier than ever to discover great shows. You’ll be able to simply upgrade your Paramount+ subscription to a bundle that includes the Showtime service and then view all that content in a single user experience,” Tom Ryan, head of streaming at Paramount, stated at this time.
While it’s unclear how badly the world wanted to subscribe to Showtime (you’ll be able to presently buy entry as an add-on service via Apple TV+, Hulu, Prime Video, SlingTV and just about each different ), it’s not a foul deal for current Paramount subscribers. A spokesperson for Paramount advised Engadget there are presently no plans to sundown Showtime Anywhere.
Another lure for Paramount+ subscribers is that the app will quickly be the unique house for all Paramount films, in 2024. It’s not a stunning transfer, given that every one the are gobbling up unique content material with a purpose to acquire an edge. Netflix’s development price is , which can be a optimistic signal for the competitors. But there’s no certain system for achievement in streaming. Streaming subscribers are , and having a success present or two shouldn’t be a assured path to returning prospects. The new exclusivity deal and bundle with Showtime at the least ensures that Paramount+ can have a gentle stream of latest content material to maintain current viewers pleased.
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