When Instagram first launched, it was a platform for folks to share their photographs, type of like a extra social model of different platforms like Flickr. However, through the years Instagram has grown and developed to being greater than only a picture sharing platform. It has turn out to be some type of hybrid.
That being mentioned, it doesn’t actually come as a shock to be taught that Instagram will truly be shifting their focus extra in the direction of movies. In a publish on Twitter by Instagram head Adam Mosseri, he revealed that for 2022, the corporate might be doubling down on their video efforts with options like Reels.
2022 Priorities 📝
This subsequent 12 months goes to be pivotal for Instagram. In addition to our industry-leading security and wellbeing efforts, we’re targeted on these 4 key priorities.
Hope you’re all capable of get some relaxation over the vacations. See you within the New Year! ✌🏼 pic.twitter.com/iY8uQ1EnMZ
— Adam Mosseri (@mosseri) December 28, 2021
Video isn’t new to Instagram and the corporate has allowed customers to publish movies on their feed, Stories, and thru IGTV. Reels is the corporate’s newest addition and was designed to assist them compete towards different platforms like TikTook, which has been exploding in reputation over the previous couple of years.
We think about that this could possibly be one of many the explanation why Instagram has chosen to focus extra on its video efforts transferring into 2022, so will probably be attention-grabbing to see what sort of new options the corporate might launch to make themselves extra aggressive.
In addition to specializing in movies, Mosseri additionally said that it plans to focus on its messaging service in 2022, the place they’re hoping that extra folks can join with one another by way of it.
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#Instagram #Double #Videos
