The British Fashion Council (BFC) has handed out an award in a brand new category referred to as Metaverse Design created in collaboration with Roblox. Five Roblox creators have been nominated, with the in-app clothes retailer cSapphire popping out the winner.
The presentation of the award will play out inside a Roblox expertise (from November twenty ninth till December seventh 2021), with a digital illustration of Gucci inventive director Alessandro Michele (above) doing the honors. If you are involved in watching, you can achieve this inside a digital Roblox recreation of Albert Hall — and even roleplay as a high-profile crimson carpet visitor.
Companies like Roblox have been doing a metaverse lengthy earlier than Facebook determined to leap in. With the award, the BFC has acknowledged that digital areas generally is a enjoyable means for each customers and designers to discover style concepts. Roblox beforehand labored with Gucci on a set, and we have seen labels like Moncler Louis Vuitton inside Fortnite and different video games.
It’s a enjoyable addition to the present, however the BFC is taking it pretty significantly. The Metaverse judging panel consists of some high-profile of us, together with style mannequin Karlie Kloss together with editors from style websites and magazines like W and Highsnobiety.
“By awarding the platform’s creators, we are recognizing the powerful global impact of digital fashion on communities around the world, its ability to create new trends in fashion, as well as the incredible opportunities it provides for talented young creators,” stated BFC chief government Caroline Rush in an announcement.
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