are getting a brand new identify. Parent firm OM Digital has chosen because the model’s new moniker.
There are nonetheless some Olympus cameras in the marketplace and people will not be rebranded, so the 2 names for some time. But finally the previous identify will fade away as OM System introduces new fashions and phases out the present ones.
In addition to cameras and lenses, OM System plans to promote audio merchandise, binoculars and different providers. It’s at present creating a interchangeable lens digital camera. OM Digital plans to make extra compact and light-weight programs utilizing that commonplace whereas “accelerating the improvement of image quality and photographic expression through the use of computational photographic technology,” in line with a press launch.
Olympus finalized the sale of its imaging division to Japan Industrial Partners (JIP) in the beginning of the yr. JIP swiftly OM Digital Solutions as a separate firm to supervise Olympus (now OM System) cameras.
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