The worlds of vogue and gaming are cozying as much as each other. From Gucci promoting digital gadgets in Roblox to Vogue‘s digital vogue unfold starring Gigi Hadid, the 2 industries are more and more overlapping to seize a younger, tech-savvy viewers. Now, Louis Vuitton is leaping on the bandwagon by releasing a cell online game to have a good time its founder’s two hundredth birthday. Louis: The Game stars the style home’s mascot Vivienne, a wood doll embellished with the corporate’s flower insignia, on a journey by way of the model’s historical past, stories Austrian newspaper Kurier.
The iOS and Android sport reportedly duties gamers with exploring a colourful world by finishing varied quests — all fairly generic thus far. Whether it seems to be extra than simply an unashamed little bit of promotional fluff stays to be seen. The sport drops on August 4th. If LV goes all-out psychedelic prefer it did with its current UFO-style speaker, then it could possibly be price a glance.
According to WWD, the sport can even function “embedded NFTs.” Though, that hardly sounds promising. The one-of-a-kind digital collectibles have gone from multi-million greenback auctions to freebies designed to advertise throwaway popular culture, like Warner Bros. current Space Jam reboot.
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