Why Twitter Blue Pricing Could Be Lowered to $7 for Web Users

Twitter plans to alter the pricing of its Twitter Blue subscription product to $7 (roughly Rs. 600) from $7.99 (roughly Rs. 700) if customers pay for it by way of the web site, and $11 (roughly Rs. 900) in the event that they accomplish that by way of its iPhone app, the Information reported on Wednesday, citing an individual briefed on the plans.

The transfer was possible a pushback in opposition to the 30 % minimize that Apple takes on revenues from apps on its working system, the report stated, with decrease pricing for the web site prone to drive extra customers to that platform versus signing up on their iPhones.

It didn’t point out whether or not pricing would change for the Android platform as effectively.

Last week, Musk accused Apple of threatening to dam Twitter from its App Store with out saying why in a collection of tweets that additionally stated it had stopped promoting on the social media platform.

In the primary quarter of 2022, Apple was the highest advertiser on Twitter, spending $48 million (roughly Rs. 390 crore) and accounting for greater than 4 % of complete income for the interval, the Washington Post reported, citing an inner Twitter doc.

Among the record of grievances tweeted by Musk was the as much as 30 % price Apple fees software program builders for in-app purchases.

He additionally posted a meme suggesting he was prepared to “go to war” with Apple quite than paying the fee.

The price has drawn criticism and lawsuits from firms reminiscent of Epic Games, the maker of Fortnite, whereas attracting the scrutiny of regulators globally.

The fee may weigh on Musk’s makes an attempt to spice up subscription income at Twitter, partially to make up for the exodus of advertisers over content material moderation issues.

Musk later met Apple chief govt Tim Cook on the firm’s headquarters and later tweeted that the misunderstanding about Twitter being faraway from Apple’s App Store was resolved.

Twitter and Apple didn’t instantly reply to a request for remark.

© Thomson Reuters 2022