Substack Courts Unhappy Twitter Users Looking for a New Home Post-Musk

If you’ve been on Twitter in any respect because it grew to become an Elon Musk firm, you’ve little doubt seen apoplectic customers imploding as they fear it’s turning into extra of a swamp than it was earlier than—if that’s even potential. In current days, a barrage of customers has lamented the state of blue chicken app and collectively requested: What options are there?

In a blog post revealed on Wednesday, Substack figuratively raised its hand and stated what quantities to “Us!” Responding to person backlash over a Post-Musk Twitter, Hamish McKenzie, Substack’s cofounder and its chief writing officer, informed Twitter customers that they have been in a cage on the blue chicken app, however that issues could possibly be completely different—on Substack, clearly.

McKenzie went on to clarify that, opposite to standard perception, Substack is not only a publication firm. He in contrast the communities on the platform, which include publication subscribers, to “private social networks.”

“In the coming days and weeks, we’ll release a slew of new features that allow writers and readers to hang out with each other, reference each other, share each other’s work, and show their status on the platform,” the cofounder acknowledged.

On Thursday, the corporate unveiled Substack Chat, a function that enables writers and creators to speak with their subscribers, extra AIM than Gmail. The product appears to be an effort to disrupt chat apps like Discord or Telegram extra so than a Twitter substitute. Chat is at the moment solely out there on Substack’s iOS app, however shall be rolled out on Android and net “gradually,” the corporate acknowledged.

While I agree that there are communities on Substack, I wouldn’t name them a social community. People go wild within the feedback on Gizmodo.com daily, however I wouldn’t say Gizmodo’s remark part is a social community. Nonetheless, McKenzie stated, Substack goes all in on making its “private social networks” higher.

All in all, if Substack needs to innovate and attempt to courtroom Twitter’s sad customers, good for the corporate. We want innovation within the social media area. However, if Substack needs to be engaging to Twitter customers, it ought to perceive one essential factor. There’s a cause Twitter has a personality restrict. People get bored. They don’t need to learn a magnum opus.

My recommendation for Substack—spend a while on Twitter earlier than you begin attempting to persuade its customers to make the soar.