Plenty of Fish Hopes Playing Games Will Attract Daters Back to Its App

You bear in mind Plenty of Fish? You don’t? That’s okay. In a world of infinite Tinders and Hinges, Plenty of Fish has undoubtedly slipped to the top of the listing of go-to relationship apps. In a bid to reinvent themselves, the corporate is seeking to rebrand their efforts at taking part in Cupid by launching an in-app sport tomorrow.

According to a report from Fast Company, Plenty of Fish will probably be that includes a brand new sport known as Cue’d Up of their app in an try to get folks assembly earlier than truly matching. Cue’d Up will see a most of six customers answering varied prompts throughout 4 rounds, earlier than voting on who has the most effective solutions.

From there, customers inside the group can ship one another likes and when two folks like one another, they’ll start matching. Cue’d Up is predicted to be out there twice every week at particular occasions, and is being rolled out with different app updates like a modernized shade scheme and new interface.

“We thought games were just a natural thing that people could do online together,” stated Malgosia Green, Plenty of Fish CEO, to Fast Company. “And so our games are very much oriented to try to replicate that sort of easy, casual, in-real-life spark that happens at, say, the backyard barbecue.”

In addition to the corporate’s determined bid to get folks utilizing the app by introducing a sport, Plenty of Fish has additionally opened up a Vancouver gallery of dick picks. No, not these dick picks, the corporate has a cheeky new on-line marketing campaign to debate the sending of unsolicited dick pics. The Gallery of Dick Picks consists not of phallic imager, however of portraits depicting males named Richard—Dick for brief. See what they did there?

Let’s face it, Plenty of Fish has to provide you with new methods to face out as apps like Hinge, Tinder, and Bumble have turn out to be the crème de la crème of hookup and relationship tradition lately. Fast Company, citing Sensor Tower, says that Plenty of Fish has seen a decline in consumer downloads since 2019, which isn’t stunning as younger adults are reaching for different apps over Plenty of Fish. Meanwhile, Hinge’s month-to-month lively customers grew 344% year-over-year in January 2022 in comparison with 2019.