is prepared for some extra soccer. The streaming service has snagged the rights to the NFL Sunday Ticket package deal, which gives entry to out-of-market video games that air on FOX and CBS every Sunday. DirecTV, the present residence of Sunday Ticket, has since 1994, however the bundle will transfer to Google’s streaming service subsequent season.
Apple and Amazon have been additionally believed to be in talks for Sunday Ticket. Apple was at one level, however it’s mentioned to have dropped out of the race final week, leaving Amazon and Google to duke it out.
Sunday Ticket shall be out there as an add-on for YouTube TV subscribers or as a standalone choice on YouTube Primetime Channels, an à la carte service that . YouTube hasn’t revealed how a lot it is going to cost for Sunday Ticket but. Sunday Ticket plans for the 2022 season on DirecTV began at $294.
YouTube and the NFL didn’t announce the phrases of the deal. According to , YouTube can pay $2 billion per 12 months in a seven-year pact. That’s round $500 million extra per season that DirecTV is paying. However, DirecTV is between 1.5 million and a pair of million Sunday Ticket subscribers, and it has been shedding cash on the package deal for years.
In , the NFL mentioned it and “YouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments such as bars and restaurants.” The Journal recommended that would result in YouTube paying the league one other $200 million per 12 months.
The NFL and YouTube have been companions for a number of years, relationship again to the debut of the league’s essential channel on the platform in 2015. Two years in the past, YouTube TV subscribers gained entry to NFL Network and NFL RedZone. Those will keep on YouTube TV beneath the phrases of the expanded pact. Additionally, the 2 sides will grant some YouTube creators entry to sure NFL tentpole occasions for content material alternatives.
The Sunday Ticket settlement is a significant coup for Google. YouTube TV is already residence to different sports activities networks, resembling these from the NBA and MLB, however having unique rights to a bundle that gives many out-of-market NFL video games is probably going to attract extra customers to the streaming service. Amazon Prime Video has an 11-year deal to video games that began this season. Apple is pushing additional into dwell sports activities as nicely, with a 10-year deal to stream each Major League Soccer sport through Apple TV beginning in 2023.
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