Google-owned YouTube may have its identify on a brand new dwell occasion venue in Inglewood, California, a part of the brand new Hollywood Park mixed-use growth, the companies announced Monday. YouTube Theater will probably be a 6,000-seat efficiency venue, which is able to host concert events, comedy reveals, YouTube creator occasions, esports competitions, and neighborhood reveals. Financial phrases of the multiyear naming rights deal weren’t disclosed.

The growth is the positioning of the previous Hollywood Park Racetrack and a part of the identical advanced as SoFi Stadium — the place the Rams and Chargers play — and American Airlines Plaza. Hollywood Park additionally homes 3,000 residences, a 300-room lodge, and an 890,000 square-foot retail space.

“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing ​that same event​ experience with our two billion global monthly users through livestreams and VOD content,” YouTube vp of brand name advertising Angela Courtin stated in a press release.

Upcoming performers on the three-story, 227,000-square foot YouTube Theater embody Pitbull and Iggy Azalea, Black Pumas, and TLC with Bone Thugs-N-Harmony. The venue additionally has a 6,100-square-foot stage and a 3,500-square-foot non-public membership.

The theater may have a large-scale digital YouTube “play” button icon exterior the venue, which may flip into an immersive video display the place visitors can mirror themselves or view highlights from YouTube creators and artists.

YouTube Theater is about to open for its first occasions later this summer season.