YouTube has launched distinctive handles for account holders which is able to now seem on channel pages and Shorts, the corporate mentioned on Monday. Users will now be capable of simply establish creators by their username, and tag them in feedback, group posts, video descriptions, and different sections of YouTube that enable for consumer interplay. Handles can be obtainable along with channel names, which have historically been the one approach to establish a YouTube Channel or consumer. However, not like channel names, handles will apply throughout the platform , which is able to enable creators to additional set up a definite presence and model on YouTube, in response to Google.

“We want to ensure creators can craft an identity as unique as their content, while giving viewers the confidence that they are interacting with their favourite creators,” YouTube mentioned in its blog post asserting the introduction of handles on its platform. The transfer may even decrease impersonator accounts which have turn out to be prevalent on YouTube. It is price noting that usernames are already supported on rivals TikTok and Instagram.

Handles can be rolled out progressively to YouTube customers, beginning this week, in response to the corporate blogpost. The firm says that it’s rolling out help for handles progressively, as a result of they are going to be distinctive and each channel on YouTube may have one.

YouTube says that customers will obtain a notification when they’ll turn out to be eligible to decide on a deal with identify for themselves. Eligibility for handles can be decided by components together with total presence on the platform, subscriber rely, and whether or not the channel is energetic, in response to the blogpost.

Users who’ve already created a personalised URL for his or her YouTube channels will robotically obtain the URL extension as their deal with identify by default. Users might select to alter this as soon as they obtain an eligibility notification to say their desired deal with identify, in response to the corporate.