What’s the easiest way for YouTube Shorts to tackle TikTookay? Apparently, it is by regularly copying its widespread competitor. Yesterday, YouTube announced (via TechCrunch) that it will be including voiceover narrations to Shorts on iOS. It’ll allow you to add your individual commentary on prime of present movies with only a few faucets. That’s easy sufficient, nevertheless it’s additionally one thing that TikTookay has supplied for some time, and it brings to thoughts Instagram’s repeated makes an attempt to repeat TikTookay’s core options. 

Previously, YouTube additionally lifted TikTookay’s characteristic that allows you to reply to comments with your own video. It’s commonplace to tech corporations copy one another — Facebook and Instagram virtually made a behavior of it. But it additionally makes it clear when established corporations are beginning to really feel defensive about their youthful, and often extra modern, competitors. To its credit score, YouTube is attempting to separate itself by sharing advert income with Shorts creators. TikTookay could also be wildly widespread, however that traditionally hasn’t led to a lot cash for creators.